It’s all about the Great British Staycation for summer 2021, but what to pack requires a little more thought than when you’re heading for two weeks of guaranteed sun in Greece. Luckily, we’ve rounded up some of our favourite brands who specialise in nautical garb to combat the UK’s unpredictable weather – with pieces to take you from scorching days on the beach and sea spray-filled sailing trips, to wet and windy coastal walks

Bliss Stripe Knitted Dress with relaxed shape and pretty v neckline, this is perfect for day-to-evening dressing

Hegen Full Zip Wool Fleece brings that traditional outdoor aesthetic together with serious sustainable credentials


Founded in 2003 by Tom Kay, Finisterre was born of a love of the beautiful and wild sea. Kay decided that the brave and hardy surfers of British waters required clothing that was just as tough and innovative as them.

Fast forward 18 years and Finisterre’s HQ and workshop remain based in the Cornish village of St. Agnes, having expanded exponentially from its original fleece, designed to retain heat and keep out chill winds. The brand remains true to its ethos of functionality and sustainability, brought to life in an understated style and identity.

As you might imagine, Finisterre is committed to creating products of the highest quality, built to last and become increasingly loved over time, minimising our ‘fast-fashion’ footprint along the way. Using only the best and responsibly sourced materials, often including recycled fibres, Finisterre prides itself on its pioneering approach to production and design, and in turn, encouraging the consumer’s sense of adventure and confidence in the great outdoors.

Waterfront View’s top picks: Hegen Full Zip Wool Fleece made of recycled wool £125.00. Pennan Linen Zip Jumpsuit £135.00.


Sporting an idea that was ahead of its time, Salcombe-native Quba & Co was founded in 1996 on the principle of creating unique and sustainable jackets from reclaimed canvas sailcloth. The ‘X10’ jacket was born, and while Quba & Co has since expanded into a wider range of nautical-inspired clothing lines, the X-series remains at the core of the brand’s existence, now also featuring homeware, bags and accessories in addition to the original jackets.

Both distinctive and hard-wearing, Quba & Co’s sailcloth jackets are designed to replicate the authentic look and feel of genuine boat sails, while offering fully waterproof, all-weather, technical protection.

Waterfront View’s top picks: Men’s New X10 Sport Waterproof Jacket £250.00. Ladies New X10 Heritage Waterproof Jacket £250.00.


Another brand that originates from Salcombe, the beautiful and quintessential Devonshire sailing village proved the perfect source of inspiration for professional skier Alastair Parker-Swift’s first menswear collection. When he wasn’t competing for England, Alastair ran a windsurfing school and it was this love of the water that led him to create a clothing line inspired by the British coast.

Now, with over 79 stores, Crew is perhaps one of the most well-known and best-loved coastal lifestyle clothing brands. Based on the founding principles of versatility and quality, Crew is an iconic staple of the nautical fashion world, with its crossed oars logo signifying timeless style.

Waterfront View’s top picks: Bliss Stripe Knitted Dress £55.00. Ultimate straight fit chino £75.00.


As the world’s leading sailing brand, Musto is built on over 50 years of engineering and cutting-edge performance apparel, using the same fabric technology that protects ocean-racing athletes.

Musto’s products are nothing if not built for endurance and tested in some of the world’s most hostile environments. Buying a Musto product is not simply a purchase but an investment in the future – for all the adventures to come. The durability is so renowned that many of their garments come with a lifetime guarantee.

Waterfront View’s top picks: Women’s British Sailing Team short sleeve polo £50.00. LPX GORE-TEX jacket £350.00.

LPX GORE-TEX Jacket is ideal for high-performance inshore or coastal sailing in warmer conditions


Starting life as a shirt-making company in the college town of New Haven, Connecticut in 1949, GANT has become a staple of women and men’s high-quality, smart yet sporty fashion over the years, diversifying into far more than just shirts, but retaining the same preppy, Ivy League style.

This year GANT introduced a new line called the Rough Weather capsule – a heritage-inspired collection that pays homage to life at sea. Featuring bright, nautical designs as well as technical fabrics designed to protect against the elements, this collection is perfect for a summer stint by the sea.

Waterfront View’s top picks: Rough Weather Rib Half-Zip Sweater £145.00. Rough Weather Club Blazer £360.00.

Rough Weather Rib Half-Zip Sweater - a heritage-inspired collection that pays homage to a life at sea - this ribbed sweater is the epitome of old school


UK waterfront insight