A LIVING LEGEND
As names in hospitality go, Waldorf Astoria New York is perhaps one of the world’s most recognisable. Now, as an extensive restoration of its NYC location is underway, The Towers of the Waldorf Astoria, New York means you’ll soon be able to own a piece of history
What’s in a name? There are many iconic names on the high-energy streets of Manhattan but few more loaded with history and elegance than the Waldorf Astoria. The Midtown beauty opened in 1931 as the largest and tallest hotel in the world and soon gained a reputation for excellence. Royalty, celebrities and every American President from Herbert Hoover to Barack Obama checked into its beautiful Art Deco suites, adding ever more stardust and glamour, making 301 Park Avenue a celebrated address.
Now that address is for sale with the launch of condominiums at The Towers of the Waldorf Astoria, New York. After extensive restoration, the hotel is due to reopen in 2022 with 375 hotel suites, and 375 residences for sale. The residences range from studios to four-bedrooms condominiums, penthouses and marquee homes with expansive private outdoor terraces. Interiors are the work of famed Parisian designer Jean-Louis Deniot who has created slick, contemporary homes using bespoke, top-quality materials.
“The Waldorf Astoria is a landmark, a symbol of New York City and as the designer it was important to stand back and ensure the building was the star,” explains Mr Deniot. “The interiors will reflect the magnificence of the past and be grand, playful, cosmopolitan and highly inviting.”
These are Branded Residences, a rapidly growing market sector amongst elite investors and lifestyle buyers. The exclusivity of owning a piece of New York City history is matched by the convenience of a dedicated round-the-clock concierge and the privacy and security of exclusive lobbies and lifts, all overseen by a name that has set the gold standard for service for close to a century.
Residences at The Towers of the Waldorf Astoria all have exclusive access to over 50,000 square feet of private amenities designed by Mr Deniot.
The fitness centre includes training studios, a cardio gallery and extensive saunas, steam rooms and treatment areas while the dramatic 25-meter Starlight Pool, decked in blue and white porcelain tiles, overlooks Park Avenue. There are numerous entertaining and leisure spaces: the Grand Salon, games room, wine tasting room and a first-class business facility with separate co-working spaces and private meeting rooms.
A highlight for Mr Deniot? “The demonstration kitchen,” he says. “It is an entirely enclosed glass kitchen where residents can bring their friends and experiment with food and enjoy themselves. Consider it an artist’s atelier. I like this blend of technicality, industrial design and sophistication but most of all fun.”
Living in a legendary hotel with all the privacy of your own private home, following in the footsteps of Cole Porter, Marilyn Monroe and Queen Elizabeth II: welcome to the Waldorf Astoria New York.
EXPLORING… MIDTOWN MANHATTAN
It’s perhaps the most desirable neighbourhood of the US’s most-desirable city – we explore NYC’s Midtown from a New Yorker’s point of view
New York, New York – do you want to always wake up in this city? If so, living in Manhattan’s Midtown is likely to make you feel king of the hill. The district has the highest proportion of the city’s iconic skyscrapers and is home to many iconic landmarks such as the Chrysler Building, the Empire State Building and of course, the Waldorf Astoria. The beating heart of the city, the developments off Fifth Avenue are possibly the most culturally diverse in all of the US, while its proximity to all major entries and exits from the island borough mean it’s ideally located for city workers in the south, and those who travel internationally.
New York City epitomises the spirit of multiculturalism in many ways. Midtown institution Smith & Wollensky (the original, since 1977) offers a high-end American steakhouse experience, while the low-key Sakagura is a Japanese izakaya restaurant, which is hidden underneath a nondescript office block on East 43rd street. For aperitif options, or simply a straightforward cocktail after work, Harry Cipriani on Fifth Avenue, or The Polo Bar on East 55th are good options. In reality, the above options are representative of the type of quality on offer in the district – ones you could well find by hovering your finger over a map and placing it at random.
Are there many other more iconic shopping districts in the world than Fifth Avenue? We think not. Bergdorf Goodman and Saks Fifth Avenue mean designer brands at your fingertips, while a little further up towards Central Park you have stalwart high-fashion brands, such as Chanel, Rolex, Louis Vuitton et al. If you’re looking to swap haute couture for haute culture, the Guggenheim and MoMA galleries are but a short walk away. Veer to the westside, and you’ll find Broadway, Carnegie Hall and Times Square within walking distance of one another.
TOURING THE BIG APPLE
Travelling in and out of Midtown Manhattan is merciful in a city that can be paralysed by gridlock. The iconic Grand Central rail station connects New Yorkers with the majority of the city, as well as the other boroughs. JFK International is just under an hour’s drive away in Queens, while private flights can be chartered from LaGuardia Airport in Queens. Helipads dot the fringes of Manhattan’s Westside and can be reached in less than half an hour from Midtown’s most-eastern point. This is before we even mention the subterranean world of New York’s subway systems. For second-homeowners with property in Long Island, the island’s easterly most point can be reached in hours.