El Viso, in the exclusive district of Chamartín, retains its identity as a highly exclusive residential area, defined by its detached houses and historic residential enclaves. This remains the case despite a wave of selective refurbishment projects in recent months and the development of a limited number of highly exclusive new-build schemes. The supply of new prime properties remains scarce, while demand from high-net-worth buyers continues to grow, driving record price levels in both new developments and second-hand properties refurbished to the highest standards. In the prime segment, high-quality finishes alone are no longer sufficient. The full suite of amenities, swimming pool, gym, security, private gardens, cinema or co-working spaces, wellness areas, and the management of daily living within the property (concierge services, facility management) are defining a sustained upward evolution in pricing that has been underway for years.

Several factors make El Viso an exceptionally distinctive submarket, both in its urban configuration and in its residential and socio-economic profile. The neighbourhood continues to attract buyers due to its privacy, exclusivity and unique typologies. It is characterised predominantly by terraced or semi-detached houses with private gardens, set within an irregular urban layout of tree-lined, quiet streets, reinforcing its residential character in contrast to the more commercial and institutional profile of the wider district.