Insight 2.1:
Resetting Prime Rents
We have analysed recent trends in the leasing of new and refurbished offices, particularly those where achieved rents have been significantly higher than the market average prime rent and identified the quality characteristics shared by these buildings. As a result, we have incorporated more specific criteria in our assessment of prime rents and have raised rental levels in many London submarkets. Moreover, growing momentum to occupier demand, combined with a constrained development pipeline has led to an improvement to our five-year forecasts of prime rents.
Trends Shaping the Evolution of Prime
Our current evaluation of a prime office focuses on new and refurbished offices with a minimum floorspace of 10,000 sq ft and excluding lettings of offices with terrace floors and in towers. This definition has served as a reliable method for benchmarking prime offices, but since the pandemic the qualities which characterise best-in-class have evolved. We have analysed transactions where the achieved rents were above the market average and found the following qualities to be common amongst best-in-class offices – sustainability, amenity rich and ease of access.
Resetting our Prime Definition
To accurately reflect the evolving dynamics of the market in terms of rental levels, we have reviewed and improved our usual basket of prime transactions to reflect the following criteria:
- Minimum floorspace of 10,000 sq ft inclusive of lettings of terrace floors and in low to mid-levels of towers (levels 15 and below).
- Industry leading sustainability metrics.
- Accessibility to open spaces, both communal and private.
- Comprehensive amenities/facilities promoting employee well-being.
- Within five minutes walking time of a mainline station and multiple transport options.
The impact on rents from applying this adjustment to our basket of prime transactions shows higher prime rents in many of London submarkets and the most significant uplifts in many business districts. From £77.50 to £87.50 per sq ft in the City Core, from £70.00 to £80.00 per sq ft in Midtown and from £140 to £150 per sq ft in West End Core.
Near-term Improvement to Occupier Demand
In our latest forecasting round, we have made positive revisions to our five-year projections of prime rental growth. This change is driven by an improved near-term outlook for occupier demand and a development pipeline that remains below average levels of new and refurbished take-up. Whilst independent forecasts remain subdued for 2024 they lag the insights shown by the release of more timely business and consumer surveys which show economic activity in London accelerated in the last quarter of 2023. We expect these factors to drive further momentum in leasing transactions and for take-up to reach annual trend levels of 12m sq ft in 2024.
Supply Squeeze in the Long-Term
The longer-term outlook for rental growth is underpinned by a constrained development pipeline and low availability of existing new and refurbished space. Moreover, including development schemes with planning consent that we believe will complete with a 50-75% probability increases the pipeline by only 3.8m sq ft and extends the delivery timeline to 2028. We have explored the structural imbalances that prevail in the London office market in greater depth in our second London Series insight paper – what drives leasing outperformance.
Improving Prime Rental Growth Outlook
We expect the delayed expansion and relocation plans of businesses to be re-assessed in-light of the more favourable interest rate environment and to result in higher levels of near-term take-up for highly sustainable, amenity rich, and centrally located offices. Furthermore, with 28.3m sq ft of lease expiries occurring between now and 2026, and potential under-supply of prime space in core submarkets, we expect growth to spill over into other non-core submarkets.
Resetting Current and Future Prime Rents
Our analysis has shown that occupiers have become more discerning with regards to how they view best-in-class offices, and this necessitates an adjustment to the quality criteria we use to determine prime rents. This change has resulted in an uplift to prime rents in almost three-quarters of submarkets in London. Furthermore, whilst economic data points to a subdued short-term outlook for the UK economy, more timely surveys are pointing to stronger growth in London. This is in-line with our real-time data on viewings and requirements which point to improving momentum for occupier demand. Combined with our analysis of the development pipeline, which shows over 5m sq ft of potential under-supply, has resulted in a positive revision to our five-year outlook for growth in prime rents.
For more information on London Office Leasing and this insight article, please contact:
Shabab Qadar
Partner, Head of London Research
Dan Gaunt
Partner, Co-Head of London Office Leasing
Abby Brown
Partner, London Office Leasing