Welcome to the first edition of the London Series

There's no question about it. The London office market is undergoing significant structural change following our experience of the pandemic and more recent global economic headwinds.

This shift forces us to challenge long-standing assumptions and think creatively to identify those new opportunities. And that's where our new London Series comes in. We will draw upon our unrivalled proprietary market data, market-leading data scientists and researchers and our diverse and deeply experienced London offices team. Together, they bring clarity through insight. Through a series of six insightful papers delivered between now and throughout 2024, we will tackle the biggest questions facing the London office market and uncover future opportunities.

CONTENTS

FOREWORD

INSIGHT 1: LONDON'S GLOBAL DIFFERENTIATORS

INSIGHT 2: WHAT DRIVES LEASING OUT-PERFORMANCE

INSIGHT 2.1: RESETTING PRIME RENTS

INSIGHT 3: HOW LONDON WILL RECOVER THIS TIME?

INSIGHT 4: THE KEY DRIVERS OF LONDON'S OCCUPATIONAL MARKET

INSIGHT 5: LONDON'S FUTURE DEMAND PROFILE

INSIGHT 6: RETROFIT OR REPURPOSE?

A COMPENDIUM: THE LONDON SERIES

ABOUT LONDON OFFICES

Welcome to the first edition of the London Series

There's no question about it. The London office market is undergoing significant structural change following our experience of the pandemic and more recent global economic headwinds.

This shift forces us to challenge long-standing assumptions and think creatively to identify those new opportunities. And that's where our new London Series comes in. We will draw upon our unrivalled proprietary market data, market-leading data scientists and researchers and our diverse and deeply experienced London offices team. Together, they bring clarity through insight. Through a series of six insightful papers delivered between now and throughout 2024, we will tackle the biggest questions facing the London office market and uncover future opportunities.

CONTENTS

FOREWORD

INSIGHT 1: LONDON'S GLOBAL DIFFERENTIATORS

INSIGHT 2: WHAT DRIVES LEASING OUT-PERFORMANCE

INSIGHT 2.1: RESETTING PRIME RENTS

INSIGHT 3: HOW LONDON WILL RECOVER THIS TIME?

INSIGHT 4: THE KEY DRIVERS OF LONDON'S OCCUPATIONAL MARKET

WHAT’S TO COME

ABOUT LONDON OFFICES

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