PICTURE PERFECT

Paula Sutton swapped Streatham for the expansive skies of Norfolk. Since finding her own, fresh country style, she now influences the masses through her joyful Instagram account. Here, she tells Madeleine Silver why she hasn’t looked back

Ask a child to draw a doll’s house, and it’s likely to look uncannily similar to Paula Sutton’s west Norfolk home: a perfectly symmetrical Georgian house spilling over with towering sponge cakes, artfully arranged dahlias and roaring log fires. For her half a million Instagram followers, trawling her @hillhousevintage feed is akin to spiralling down an Alice in Wonderland-esque rabbit hole, where life is wildly colourful, and a dash of musical flourish should be expected. In 2020, Vogue declared her the “happiest influencer on Instagram”, and, indeed, if you’re looking for “real-life” rural tales of painfully patchy Wi-Fi, or the frustration of trailing behind tractors on twisting lanes, this isn’t the place to find it. Here is country life curated to perfection; a place to escape the daily grind.

Rewind more than a decade, and Sutton was treading the high-speed hamster wheel of a fashion career in the capital. “I went back to work after my twin daughters were four months old, and I had a toddler as well, so it was full on,” she remembers. “I thought that’s what you were meant to do if you’re a career London girl; you felt like you couldn’t take your foot off the gas.” A bout of pneumonia compounded a dawning realisation that she needed to slow down, and when her nanny joked that one of her girls had called her “mummy”, it was a red-flag moment. “That was the day that I decided this is not how life is supposed to be,” she says. And so began the search for an escape route.

As newlyweds, Sutton and her TV editor husband Duncan would flee London for weekends under the big skies of Norfolk, where her parents-in-law were living, and a decade on, that solace beckoned again. “Norfolk is just so broad and flat that you could breathe, it was so different from London. I had an almost meditative experience [there],” she remembers about those weekends.

When Sutton announced to colleagues and friends her plan to wave goodbye to Streatham and move, not just to the country, but well beyond the confines of the M25, “they thought we were crazy,” she laughs. “People said, ‘What are you going to do in Norfolk? It’s so quiet and sleepy.’ They couldn’t figure it out: ‘You’ve had this mad career of going to fashion shows in Paris and New York, and now you’re going to just hide yourself away in Norfolk?’ But I was determined, because I just needed to breathe and be with the children. I also knew that if I was to give up my career, it had to be out of sight and mind. I had to completely take myself out of the situation so that I could concentrate on being a mother.”

Sutton’s checklist for a country house was comprehensive: Georgian architecture, symmetry, shutters, an Aga, a vegetable patch, acres of land… “I thought, if we’re going to do this, we’re going to do it once,” she says. “In the end, our garden is actually just an acre, but that’s a lot. I’d never gardened before, so we were totally saved from ourselves because this is a handful anyway.”

Hill House was the first property they looked around, and on leaving, they put in an offer, but were trumped by another buyer. When they lost out in the rollercoaster of bidding wars for several more dream Georgian set-ups, Sutton wondered if it was a sign that they were not meant to leave London. “And then for some reason I just remembered Hill House, and I said to my husband: ‘Let’s just call them up and make sure that the sale has gone through,’ and it had just fallen through, so it was complete fate.”

For the first six months, the “adrenaline and excitement” of a new life in the country took hold, as well as making sure that her three children were fitting in at school. “But at the end of the first year, I started thinking: ‘Ok, now what’s next for me,’” admits Sutton, whose quest for a quiet life had begun to be reflected in her style. “I started trying not to stand out – I mean I stand out, I’m a black woman in a very rural area that is very Caucasian – but what started off as just wanting to have a bit of peace and quiet starts to be that you’re actually hiding. I used to wear my husband’s old wax jacket and massive hoods, shoving a hat down as far as possible and waiting for those moments when the children came back from school." As a sense of loneliness descended, blogging and social media became the perfect outlet as Sutton began documenting her life in the country and how she was furnishing Hill House with her vintage finds. “It’s such a cliché, but social media shrinks the world,” she says. When she was eventually persuaded to emerge from behind her keyboard and show her face on the account (“my first image of me was hanging out the washing, hidden behind a sheet with a hat on my head”), her personal style became as coveted as her timeless interiors. “I suddenly became more and more comfortable and was becoming a little bit more eccentric and flamboyant,” she says. A photo with her late Labrador-Doberman cross on the beach at Holkham in a striped Brora jumper prompted a collaboration with the brand last year, with a collection that captures the merging of her two lives. “I’d started to establish this look which was a hybrid between my old life and the new life I had. I was getting into that lovely, time-worn [look of] cashmere with old tweeds.”

Norfolk is just so broad and flat that you could breathe, it was so different from London. I had an almost meditative experience there

Trips to London give her the chance to dip her toe back into her life of yesteryear, but as the train pulls out of King’s Cross and that broad, flat Norfolk horizon looms, Sutton breathes a little deeper again. Even the long walks alone that once unnerved her are now a source of creativity. “I’m a born and bred Londoner, and so you’re taught to be street smart from a very early age, with your keys in your hand ready to pounce. I remember when we came here, and I’d walk for half an hour and not see anybody, it totally freaked me out,” she says. “But, my goodness, once I got used to it, I loved the solitude. That’s how I get my creative ideas – those are my golden moments." Weekends are now spent exploring the north Norfolk coast, whiling away afternoons in The Victoria Inn at Holkham, picking up supplies at Thornham Deli and scouring the shops in Burnham Market. Or, of course, tending the garden at Hill House. Now enviably green-fingered, Sutton finds herself wondering “if I’m now ready for my six acres…”. And judging by the size of those dahlias, you’d be hard pushed to disagree.


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